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INTERNET SPACE
Twitter genesis shrouded in mystery
by Staff Writers
San Francisco (AFP) Nov 03, 2013


Key people in Twitter's history
San Francisco (AFP) Nov 03, 2013 - Twitter has several people who have played key roles in the building of the popular one-to-many messaging service:

Jack Dorsey (@jack), 36, the best-known of the Twitter founders, was also the author of the first tweet on March 21, 2006. Dorsey claims the idea behind Twitter and developed the computer code with German programmer Florian Weber (@florian). Dorsey was chief executive from 2007 to 2008, and now is executive chairman. He is also head of the payments firm Square, started in 2010.

Dorsey holds 4.9 percent of Twitter shares and has a fortune estimated by Forbes Magazine of $1.3 billion..

Evan Williams (@ev), 41, is the largest stockholder with 12 percent of Twitter capital. Williams worked in Silicon Valley startups Pyra Labs and Odeo before joining Twitter. He succeeded Dorsey as CEO before leaving that post himself in 2010.

Born and raised on a farm, his profile says he "likes long walks in the city, tofu, and burgundy." He is working on another startup, a publishing platform, called Medium.

Christopher "Biz" Stone (@biz), 39, is credited with the design of Twitter.

Stone wrote in Wired magazine that he managed to be hired by Google in 2003 by creating a company called Genius Labs, which was "just me," before moving to a series of startups. He is working on his own mobile app called Jelly, with capital from Dorsey and Williams, as well as former vice president Al Gore and pop star Bono.

Stone is a vegan and is devoted to several organizations working for the environment, health and education.

Noah Glass (@noah) states on his Twitter profile, "I started this," but he was not among the founders participating in the investor presentation for the initial public offering.

Glass, who according to some reports was forced out of Twitter and will not cash in from the IPO, claims he came up with the name Twitter by paging through the dictionary.

In a September tweet, he said, "I wish the twitter team the best of luck and trust that they will be successful in continuing to develop this important communication tool."

Dick Costolo (@dickc), 50, has been CEO and chief Twitter spokesman since October 2010. A University of Michigan graduate, he briefly worked in improvisational comedy and theater before joining Andersen Consulting.

In 2004 he founded the RSS tool FeedBurner, which was bought by Google in 2007. He worked at Google until 2009 before joining Twitter.

The story of Twitter's creation is a murky tale complete with betrayed trusts and dueling claims for credit.

Local lore, backed by Jack Dorsey, has it that he proposed the idea to fellow Twitter co-founders at a playground in San Francisco.

But journalist Nick Bilton, author of "Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal," says the history is not quite that simple.

Dorsey was a key member of Twitter's founders, but it was a collective effort, The New York Times journalist argues.

"In fact, Dorsey forced out the man who was arguably Twitter's most influential co-founder before the site took off, only to be quietly pushed out of the company himself later," Bilton wrote.

Dorsey, who turns 37 this month, has spoken in interviews of boyhood fascination with emergency services radio dispatch chatter impressing on him the power of communicating with short bursts of words.

"They were always talking about where they were going, what they were doing, and that is where the idea for Twitter came from," Dorsey said in CBS News interview.

"Suddenly, we had these phones and I could update where I am, what I'm doing and how I feel."

Dorsey was a recent transplant to San Francisco when spotting locally renowned entrepreneur Evan Williams in a cafe prompted him to email a resume that landed him a job at Odeo.

Williams had sold Web diary service Blogger to Google and worked at the Internet titan before launching podcasting platform Odeo with his friend Noah Glass.

Dorsey earned a reputation as an engineering star at Odeo. In Silicon Valley style, Dorsey mixed social and work life, becoming close with Glass, according to Bilton's book.

After Apple added podcasts to iTunes, knocking the legs from under Odeo, Williams considered shutting down the company and Glass turned to co-workers for ideas regarding a new path for the company, according to Bilton.

Dorsey is credited with coming up with the idea for Twitter when Williams gave workers at Odeo two weeks to work on new projects.

The way Dorsey tells it in interviews, he was in a park playground with fellow programmer Florian Weber and another Odeo peer when he pitched the idea for what is now Twitter.

The platform let people fire off one-to-many text messages limited to no more than 140 characters.

The book tells of a night of drinking in early 2006 winding up with Glass and Dorsey talking in a parked car.

In the eyes of Glass, the story goes, the idea could fly if people connected in conversations instead of merely posting updates about themselves.

In a recent New Yorker magazine story, Dorsey was quoted as recalling the chat and how Glass finally "got it" when it came to seeing his vision.

Glass portrays himself as championing the idea at Odeo, where Williams and others were already at work on a similar idea involving audio messages.

Meanwhile, online encyclopedia Wikipedia describes Twitter's origin as the result of a day of "brainstorming" by members of the Odeo board.

Glass headed the ensuing project, with Christopher "Biz" Stone working on designs, and Dorsey and Weber focused on computer coding.

Glass's version of the naming story involves him scouring a dictionary until he perched on "Twitter."

In March of 2006, Dorsey fired off the first tweet

A year later, Twitter won the adoration of techno trendsetters at an annual South by Southwest gathering in Texas and began rocketing to global popularity.

According to the New Yorker story, those involved with Twitter agree overall that Dorsey played a key role in its origin.

"When it comes to driving the vision and pushing it through, that's absolutely Jack," Weber is quoted as telling New Yorker.

The book tells of Dorsey capitalizing on a power struggle between Glass and Williams to get Glass ousted and grab more power at Twitter.

The tables later turned on Dorsey, who was pushed out after the public launch only to be later brought back to help run the company.

"As luck would have it, Dorsey was able to weave a story about Twitter that was so convincing that he could put himself back in power just as it was ready to become a mature company," Bilton said in the magazine article.

"And, perhaps luckiest of all, until now only a handful of people knew what really turned Twitter from a vague idea into a multibillion-dollar business."

Dorsey and Williams, whose Twitter handles are @jack and @ev respectively, are on the Twitter board and have done stints as chief executive.

Stone, whose Twitter account is @biz, left the San Francisco-based startup about two years ago.

"Some people have gotten credit, some people haven't," Glass was quoted as saying in a Business Insider story about two years ago.

A self-description atop his @noah Twitter account reads "I started this."

"The reality is, it was a group effort," Glass was quoted as saying by Business Insider.

"I didn't create Twitter on my own. It came out of conversations. I do know that without me, Twitter wouldn't exist. In a huge way."

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