Space Travel News  
JAPAN PRESS NEWORK
The 'Sultan of Sign Makers' Sets up in Japan
by Brad Frischkorn
Tokyo (JPN) Sep 09, 2016


While Japan's domestic advertising industry is dominated by a few 'gorilla' players such as Dentsu, the global sign making industry has been ripe for consolidation for some time.

Are you an English-capable Japanese entrepreneur looking for a franchise opportunity? One of the world's leading sign making companies is setting up in Japan, and anxious to talk to you.

U.S.-based Signarama, the world's largest sign franchise, is eying Japan as a major new business hub in Asia, in a move that may illustrate how open the country is to outside business ideas.

The 30-year-old Florida-headquartered firm is the largest full-service signing/graphics franchiser in the world with over 850 global locations. The company has been active in Asia for the last 15 years, but only recently made its maiden foray to Tokyo.

Brand President Jim Tatem attended a franchising trade fair held at Tokyo Big Site venue earlier this year, looking for "master partners" - key investors to head regional operations, open pilot stores, and build a national infrastructure.

Japan is part of the company's regional rollout campaign following successful startups in Indonesia, Thailand, and the Philippines. The firm currently sports 105 partners in Australia and 27 in New Zealand.

"Japan looks attractive as it has come to be ranked as one of the top 'franchise-friendly' countries in the world," says Mr. Tatem. "Major cities such as Tokyo, Osaka, Nagoya, and Sapporo all have the demographics for the small and medium sized enterprises that we cater to as a B2B business."

Signarama aims to build out a 130-150-strong network in Japan in the next five to 10 years.

While Japan's domestic advertising industry is dominated by a few 'gorilla' players such as Dentsu, the global sign making industry has been ripe for consolidation for some time.

"In the past, sign buyers would make the rounds to several different types of specialists, but there was never a single do-it-all service," says Mr. Tatem. "We aim to be the biggest full service player who can handle pylon signs, vehicle graphics, building signs, tradeshow displays, LED displays, floor graphics, everything."

Size has its advantages, and Signarama's brand recognition and buying power with suppliers such as Hewlett-Packard and 3M is key, he adds. The company claims an annual average income for its franchisees of $700,000.

In its positive appraisal of Japanese business conditions, the International Franchise Association (IFA) credits tough laws such as the Medium-Small Retail Business Promotion Act, which requires pre-sale disclosure for certain retail franchise operations.

The country also sports a good Corruption Perceptions Index (CPI) score of 74 (100 is best), and an "Ease of Doing Business" ranking (as determined by the World Bank Group) of 34 out of 185 countries.

Recently, the Japan Franchise Association (JFA), together with the Japan External Trade Association (JETRO), announced the first ever Inter-national Franchise Expo at the Tokyo International Forum on Oct. 18-19.

Japan's technological prowess in electronics, robotics, and LED technology may suit it well for helping to accelerate the kind of sign making evolution that Signarama is courting. The firm offers virtual and digital signage options, such as its Virtual Messenger, a touch-screen capable, holographic image projector that can deliver multiple messages, languages, and presentation formats.

Such high-tech signage is booming in big cities, as Toshiba, Sharp, and other electronic component and panel makers ink deals in order to help them offset losses in their TV businesses. The domestic digital sign display market alone was worth 36.6 billion yen in 2013, but should grow to 43 billion yen by 2020, according to Fuji Chimera Research Institute.


Thanks for being here;
We need your help. The SpaceDaily news network continues to grow but revenues have never been harder to maintain.

With the rise of Ad Blockers, and Facebook - our traditional revenue sources via quality network advertising continues to decline. And unlike so many other news sites, we don't have a paywall - with those annoying usernames and passwords.

Our news coverage takes time and effort to publish 365 days a year.

If you find our news sites informative and useful then please consider becoming a regular supporter or for now make a one off contribution.
SpaceDaily Contributor
$5 Billed Once


credit card or paypal
SpaceDaily Monthly Supporter
$5 Billed Monthly


paypal only


.


Related Links
Signarama
Japan News - Technology, Business and Culture






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle

Previous Report
JAPAN PRESS NEWORK
Industrial Robots: Rethinking the Status Quo
Tokyo (JPN) Sep 08, 2016
Long known as the collective mecca of cutting-edge industrial robot technology, Japanese manufacturers are now welcoming a newcomer from outside the ranks. Sumitomo Heavy Industries (SHI) hopes that such a move may force a rethinking of the status quo. SHI made a splash in November 2015 with the announcement that it had inked an exclusive distribution agreement with Rethink Robotics to mar ... read more


JAPAN PRESS NEWORK
With operational acceptance complete, Western Range is ready for launch

Sky Muster II comes to French Guiana for launch on Ariane 5

Vega's multi-satellite payload integration begins for Arianespace Flight VV07

Launch pad blast destroys SpaceX rocket, Facebook satellite

JAPAN PRESS NEWORK
Storm Reduces Available Solar Energy on Opportunity

Anomalous grooves on Martian moon Phobos explained by impacts

Test for damp ground at Mars' seasonal streaks finds none

NASA Awards Launch Services Contract for Mars 2020 Rover Mission

JAPAN PRESS NEWORK
Space tourists eye $150mln Soyuz lunar flyby

Roscosmos to spend $7.5Mln studying issues of manned lunar missions

Lockheed Martin, NASA Ink Deal for SkyFire Infrared Lunar Discovery Satellite

As dry as the moon

JAPAN PRESS NEWORK
New Horizons Spies a Kuiper Belt Companion

Pluto's Methane Snowcaps on the Edge of Darkness

Hunt For Ninth Planet Reveals New Extremely Distant Solar System Objects

Pluto Flyby - A Year Later

JAPAN PRESS NEWORK
Discovery one-ups Tatooine, finds twin stars hosting three giant exoplanets

Could Proxima Centauri b Really Be Habitable

Rocky planet found orbiting habitable zone of nearest star

A new Goldilocks for habitable planets

JAPAN PRESS NEWORK
Orion Jettison Motor Fires to Ensure Crew Safety for the Journey to Mars

Specialized Transporters Move Core Stage of NASA's Space Launch System Rocket

India tests new scramjet rocket engine

Russia to spend big upgrading rocket engine reliability

JAPAN PRESS NEWORK
China Sends Country's Largest Carrier Rocket to Launch Base

'Heavenly Palace': China to Launch Two Manned Space Missions This Fall

China unveils Mars probe, rover for ambitious 2020 mission

China Ends Preparatory Work on Long March 5 Next-Generation Rocket Engine

JAPAN PRESS NEWORK
NASA set to launch near-Earth asteroid mission

Sulfur, Sulfur Dioxide and Graphitized Carbon Observed on Asteroid For First Time

Dawn Sets Course for Higher Orbit

Rosetta Captures Comet Outburst









The content herein, unless otherwise known to be public domain, are Copyright 1995-2024 - Space Media Network. All websites are published in Australia and are solely subject to Australian law and governed by Fair Use principals for news reporting and research purposes. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA news reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. All articles labeled "by Staff Writers" include reports supplied to Space Media Network by industry news wires, PR agencies, corporate press officers and the like. Such articles are individually curated and edited by Space Media Network staff on the basis of the report's information value to our industry and professional readership. Advertising does not imply endorsement, agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. General Data Protection Regulation (GDPR) Statement Our advertisers use various cookies and the like to deliver the best ad banner available at one time. All network advertising suppliers have GDPR policies (Legitimate Interest) that conform with EU regulations for data collection. By using our websites you consent to cookie based advertising. If you do not agree with this then you must stop using the websites from May 25, 2018. Privacy Statement. Additional information can be found here at About Us.