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SiRF Brings GPS Technology To Mobile Phone Consumers In China
San Jose CA (SPX) Nov 21, 2008 SiRF Technology Holdings has announced it is working with Samsung to bring the power of GPS-enabled location services to GSM mobile phone subscribers in China. As mobile phone users across China travel in their localities or across country, the low-power SiRFstarIII multimode A-GPS architecture at the heart of the recently released Samsung SGH-i728 mobile phone is designed to guide people to their destinations; support timely, location-enhanced traffic, weather, event updates and other useful information; and help locate local restaurants, entertainment and hotels. "China is the world's largest mobile phone market, and Samsung has created an excellent mobile phone platform for supporting location-based services in this dynamic market," said Kanwar Chadha, vice president of marketing and founder of SiRF. "With the recently concluded Olympics showcasing China to a global audience, we believe that service providers have a strong opportunity to demonstrate the real power of location through a variety of exciting applications for both domestic and international users." According to ABI Research, the worldwide market for GPS-enabled handsets is expected to grow from approximately 240 million units shipped in 2008 to over 550 million handset shipments in 2012. "Our SGH-i728 mobile phone extends our relationship with SiRF into the vast China market, and we hope that Chinese consumers can enjoy the benefits of various location-based services," said Sophia Kim, a spokesperson at Samsung. "Samsung expects the market for location-based services to boom in the near future, and is committed to supporting exciting new location-based service applications with a full line of location-aware handsets." The SiRF GSC3LTf product, used in the Samsung SGH-i728 mobile phone, puts the SiRFstarIII architecture on a small, wireless-friendly chip, and integrates a number of power management and control functions to reduce power consumption, complexity, and bill-of-material costs. The GSC3LTf also supports the SiRFLoc Client software, SiRF's patented multimode A-GPS solution powering mobile phones optimized for location-enabled-services. SiRFLoc improves GPS location capability in wireless system environments by utilizing various modes of wireless infrastructure assistance to provide a quick location fix and improve signal reception in obstructed environments. Related Links SiRF Technology GPS Applications, Technology and Suppliers
Never Get Lost In Bali Again
Denpasar, Bali (SPX) Nov 20, 2008"Around two million tourists visit Bali each year with increasing numbers hiring vehicles to explore the island at their own pace, but until now the only way to navigate Bali was with antiquated road maps and directories, some of which were mapped over thirty years ago", said Bali Navigator Sales and Marketing Director - Don Meredith. |
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