Prompt was chosen by the popular vote of top location-based services leaders because of its "superior use of the power of location to enhance the daily lives of individuals, enterprises and communities, as well as its level of innovation, impact on the market, features and benefits to end users".

Prompt is a "push" technology that optimizes navigation and traffic information based on a personal calendar.

Prompt compares the user's current location to the time and location of their next appointment, consults real-time and predicted traffic, displays the fastest route and tells people exactly when to leave to get to their next appointment on time.

"Even the best planners can be caught by traffic or construction on their route and the worry of being late for a flight or an important meeting is very uncomfortable," said Marc Kleinmaier, LBS thought-leader and a Location 2.0 Summit attendee, "Prompt is amazing because it's automatic, removes all the guess work in trip planning and ensures an on-time arrival!"

Special settings also allow users to effortlessly monitor their daily commute to work in the morning and return drive home again in the evenings.

"Prompt is very useful because it cuts the daily hassle of monitoring the traffic for you before I go to work or on my way home," said Jerry Mortel, Sales, Comcast, "It's simple by just typing in your daily commute address at setup and it does the rest for you. It tells me how long I have before I leave for work so I can avoid being late and because of that I know if I have time to stop for gas or grab a bite to eat. I use Prompt daily."

"I believe that GPS navigation will be integrated to the calendar, providing "when to leave" information so I make my appointment on time," said Jeremy Toeman, LiveDigitally. "I completely expect the category to standardize around such services in the next few years."

"Receiving this award is a tremendous accomplishment for us," said Julian Bourne, CEO and Founder, Proxpro Inc. "It brings us one step closer to our aim to bring "when to leave" alerts to everyone's calendar and GPS navigation experience."

"SiRFecosystem's Location 2.0 Summit is quickly developing a reputation as one of the foremost strategic forums for the key decision makers of the LBS industry, and the People's Choice award winners reflect their judgment on how well they demonstrated the benefits of using the power of location to enhance the daily lives of individuals, enterprises and communities," said Kanwar Chadha, founder and vice president of marketing for SiRF.

"We congratulate Proxpro for being chosen by these top global location industry executives for the Enterprise category, and look forward to the unique contribution they will make to the evolution of the LBS industry."

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